PROTECTION CONVERGENCE

Purpose: Korea's beauty and health industry has continued to change and develop beyond simple appearance care into the area of health intervention. Accordingly, this study was conducted to confirm the mechanism of application of device using Microcurrent Technology to the human body and various management methods. In addition, the purpose of this study was to find out how Microcurrent device is being used for health interventions in modern people. Method: In this study, we investigated previous research related to microcurrent, health intervention, and beauty care published until recently in PubMed, Google Scholar, and Korea Research Information Sharing Service. Among them, a literature review was conducted on papers judged to be deeply related to the content of this study. Results: In Korea, devices that use Microcurrent Technology are still being used interchangeably without an exact definition. The reason for this is that we are in a transitional period from medical device to beauty device. In this study, the device for skin care and health intervention was defined as Microcurrent Care (MCC), and the mechanism of application to the human body was confirmed. In addition, the method of using and safety management of the MCC device was also presented. Conclusion: In Korean society, as the beauty industry continues to change and develop into an area that improves health and quality of life, the range of use of MCC devices is gradually expanding. In this study, the under-standing and utilization areas of MCC devices were identified for the development direction of K-beauty, and suggestions were made for long-term success and sustainability.

Purpose: K-smart beauty is securing an important position in the global beauty industry through innovation based on a scientific approach and the latest technology. This satisfies consumers' diverse appearance management needs and conveys the positive values of the new K-culture. In this study, we aim to examine changes in Korean beauty care behavior for the pursuit of health interventions and aesthetics that meet consumer requirements and preferences. Method: This study investigated academic research published by the Korea Research Information Sharing Service (www.riss.kr), data from Korea's government-funded research institutes, and media articles to investigate the recent change process of K-beauty. Purpose of the study a literature review was conducted by organizing the contents that corresponded to the above. Results: The beauty industry in Korean society is going through a process of specialization, segmentation, and cutting-edge technology, and is transforming into smart beauty through continuous innovation. Changing consumer awareness of beauty care was at work on this basis, and various factors such as technological development and distribution of beauty equipment, diversification of service provision to consumers, and globalization of K-culture were confirmed to have a complex synergistic effect. Conclusion: In Korean society, the perception of beauty care is changing beyond simple appearance care to the concept of smart beauty, which includes health interventions. It has been confirmed that these changes enable the provision of efficient and economical services and are gradually moving towards data-based customized services for everyone while protecting the environment.

Purpose: The competitive environment of the beauty service industry entered into fierce competition due to factors such as the opening of the service industry and the diversification, advancement, and multi-attributes of the economy. Consumers choose a store with a wide variety of needs and thoughts, and their intention to reuse is determined by the behavior of internal customers they meet at one-on-one contact points with customers. The purpose of this study is to suggest a way to become a competitive beauty shop by providing better service to customers by confirming the relationship between service quality, customer satisfaction, and revisit intention through empirical analysis. Method: In this study, prior research and empirical research were conducted in parallel for the purpose of the study, and a research model was established based on the existing prior research. In order to verify the validity of the research model, 500 copies were finally used for empirical analysis using an online survey method centered on female users who visited domestic beauty shops (hair, skin, nail, makeup). Statistical analysis was performed using programs (SPSS 23.0, AMOS 23.0) as an analysis method, and statistical methods such as frequency analysis, cross-tabulation, factor analysis, variance analysis, and structural equations were analyzed and processed. Results: First, as a result of analyzing the difference in service quality according to age, it was found that response, empathy, materiality, and reliability factors were statistically different. Response, empathy, and reliability were high in the 40s, and materiality was high in the 20s. Second, as a result of analyzing the difference in service quality according to the most used beauty shop, it was found that there was a difference in the empathy factor. As a result of the post-hoc test, there were differences in makeup, skin care, and nail beauty, and the empathy of skin care and nail beauty was analyzed to be higher than makeup. Third, as a result of analyzing the differences in the Revisit Intention factor according to the Most used beauty shop, the Revisit Intention factor was statistically significant, and it was analyzed that the Revisit Intention of nail beauty was higher than that of makeup. Fourth, as a result of examining the extent to which service quality factors using AMOS affect overall Revisit Intention, among service quality factors, reliability has the greatest impact, and response, empathy, materiality, and professionalism do not directly affect Revisit Intention. Conclusion: Customers who visit beauty service companies today have a variety of needs, and it has become competitive to derive customer satisfaction with more delicate consideration. It can be seen that the improvement of overall service quality has a direct effect on Revisit Intention, and it was found that customers revisit due to reliability. Due to the nature of the beauty industry, which relies heavily on human resources, research on how it will affect customers' Revisit Intention is expected to provide many implications for strengthening the competitiveness of the beauty industry in the future.

Purpose: In the contemporary world, where personal values and standards of living are on the rise, appearance is not only an important means of self-expression, but also plays a central role in the formation and expression of the self. By being satisfied with one's appearance, one can fulfill the outer and inner beauty of the body, thereby increasing self-esteem and maintaining good interpersonal relationships and positive social behavior in social life. With the increasing importance of appearance in modern society, interest in beauty is also increasing. The objective of this study is to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest among college students. Method: Questionnaires were distributed offline to college students at four-year universities in Gyeonggi-do for about one month from September to October 2023 and analyzed using the SPSS V.27.0 statistical package program to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest. Stepwise multiple regression analysis was used to examine the relationship between self-esteem, appearance satisfaction and beauty interest. Results: First, the results of the analysis of the effect of self-esteem on appearance satisfaction showed that self-esteem had a significant effect on two sub-dimensions of appearance satisfaction: appearance confidence and appearance anxiety. Second, the effect of self-esteem on beauty interest was analyzed, and it was found that positive self-esteem and negative self-esteem had a significant effect on the sub-factor of beauty interest, fashion interest. Third, the results of the analysis of the effect of appearance satisfaction on beauty interest showed that self-control interest and others' fashion interest are influenced by appearance satisfaction and have a defining effect on appearance self-confidence and appearance anxiety. Conclusion: The expansion of the beauty industry has given rise to the emergence of numerous beauty-related fields, which has resulted in a surge in various forms of consumption. It is our contention that multidisciplinary research should be conducted on various generations of consumers in the beauty industry, and we anticipate contributing to further research on beauty interest.