The beauty industry, which started with the Historically, human desire to show their status visually and to be protected internally and externally has been, has developed day by day into a high-value-added industry through global growth.
There are several links between beauty art and human protection Beauty art is art related to human beauty, and protection means protecting and respecting human well-being and safety through the convergence of these relationships, beauty, and art are human Self-esteem. So the beauty arts are helping to protect human beings who respect social justice, equality, and diversity.
In addition, beauty art and human protection are interdependent concepts, and human growth and development can be promoted by pursuing and protecting beauty. This connectivity is contributing to enhancing overall human well-being, and health at the individual and societal levels.
Therefore, this journal is a purpose core value of human protection, it is the theoretical basis of a field that requires expertise and creativity in a more complex background, such as highly professional yet increasingly complex academic knowledge and rapidly changing technology, for the revitalization and academic development will contribute to of beauty art studies.
Detail with we recommend that potential authors review recent issues to determine whether their paper is appropriate to the journal.
Aims & Scope
Area 1 Consilience Human Protection
Area 2 Beauty & Healthcare
Area 3 Progressive Arts
Latest Articles
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Purpose: Korea's beauty and health industry has continued to change and develop beyond simple appearance care into the area of health intervention. Accordingly, this study was conducted to confirm the mechanism of application of device using Microcurrent Technology to the human body and various management methods. In addition, the purpose of this study was to find out how Microcurrent device is being used for health interventions in modern people. Method: In this study, we investigated previous research related to microcurrent, health intervention, and beauty care published until recently in PubMed, Google Scholar, and Korea Research Information Sharing Service. Among them, a literature review was conducted on papers judged to be deeply related to the content of this study. Results: In Korea, devices that use Microcurrent Technology are still being used interchangeably without an exact definition. The reason for this is that we are in a transitional period from medical device to beauty device. In this study, the device for skin care and health intervention was defined as Microcurrent Care (MCC), and the mechanism of application to the human body was confirmed. In addition, the method of using and safety management of the MCC device was also presented. Conclusion: In Korean society, as the beauty industry continues to change and develop into an area that improves health and quality of life, the range of use of MCC devices is gradually expanding. In this study, the under-standing and utilization areas of MCC devices were identified for the development direction of K-beauty, and suggestions were made for long-term success and sustainability.Keyword:Health Intervention, Microcurrent, Device, Application, Sustainability
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Purpose: K-smart beauty is securing an important position in the global beauty industry through innovation based on a scientific approach and the latest technology. This satisfies consumers' diverse appearance management needs and conveys the positive values of the new K-culture. In this study, we aim to examine changes in Korean beauty care behavior for the pursuit of health interventions and aesthetics that meet consumer requirements and preferences. Method: This study investigated academic research published by the Korea Research Information Sharing Service (www.riss.kr), data from Korea's government-funded research institutes, and media articles to investigate the recent change process of K-beauty. Purpose of the study a literature review was conducted by organizing the contents that corresponded to the above. Results: The beauty industry in Korean society is going through a process of specialization, segmentation, and cutting-edge technology, and is transforming into smart beauty through continuous innovation. Changing consumer awareness of beauty care was at work on this basis, and various factors such as technological development and distribution of beauty equipment, diversification of service provision to consumers, and globalization of K-culture were confirmed to have a complex synergistic effect. Conclusion: In Korean society, the perception of beauty care is changing beyond simple appearance care to the concept of smart beauty, which includes health interventions. It has been confirmed that these changes enable the provision of efficient and economical services and are gradually moving towards data-based customized services for everyone while protecting the environment.Keyword:K-Smart Beauty, Emergence, Transformation, K-Culture, Perception
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Purpose: The competitive environment of the beauty service industry entered into fierce competition due to factors such as the opening of the service industry and the diversification, advancement, and multi-attributes of the economy. Consumers choose a store with a wide variety of needs and thoughts, and their intention to reuse is determined by the behavior of internal customers they meet at one-on-one contact points with customers. The purpose of this study is to suggest a way to become a competitive beauty shop by providing better service to customers by confirming the relationship between service quality, customer satisfaction, and revisit intention through empirical analysis. Method: In this study, prior research and empirical research were conducted in parallel for the purpose of the study, and a research model was established based on the existing prior research. In order to verify the validity of the research model, 500 copies were finally used for empirical analysis using an online survey method centered on female users who visited domestic beauty shops (hair, skin, nail, makeup). Statistical analysis was performed using programs (SPSS 23.0, AMOS 23.0) as an analysis method, and statistical methods such as frequency analysis, cross-tabulation, factor analysis, variance analysis, and structural equations were analyzed and processed. Results: First, as a result of analyzing the difference in service quality according to age, it was found that response, empathy, materiality, and reliability factors were statistically different. Response, empathy, and reliability were high in the 40s, and materiality was high in the 20s. Second, as a result of analyzing the difference in service quality according to the most used beauty shop, it was found that there was a difference in the empathy factor. As a result of the post-hoc test, there were differences in makeup, skin care, and nail beauty, and the empathy of skin care and nail beauty was analyzed to be higher than makeup. Third, as a result of analyzing the differences in the Revisit Intention factor according to the Most used beauty shop, the Revisit Intention factor was statistically significant, and it was analyzed that the Revisit Intention of nail beauty was higher than that of makeup. Fourth, as a result of examining the extent to which service quality factors using AMOS affect overall Revisit Intention, among service quality factors, reliability has the greatest impact, and response, empathy, materiality, and professionalism do not directly affect Revisit Intention. Conclusion: Customers who visit beauty service companies today have a variety of needs, and it has become competitive to derive customer satisfaction with more delicate consideration. It can be seen that the improvement of overall service quality has a direct effect on Revisit Intention, and it was found that customers revisit due to reliability. Due to the nature of the beauty industry, which relies heavily on human resources, research on how it will affect customers' Revisit Intention is expected to provide many implications for strengthening the competitiveness of the beauty industry in the future.Keyword:Beauty Shop, Service Quality, Revisit Intention, Reliability, Strengthening Competitiveness
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Purpose: In the contemporary world, where personal values and standards of living are on the rise, appearance is not only an important means of self-expression, but also plays a central role in the formation and expression of the self. By being satisfied with one's appearance, one can fulfill the outer and inner beauty of the body, thereby increasing self-esteem and maintaining good interpersonal relationships and positive social behavior in social life. With the increasing importance of appearance in modern society, interest in beauty is also increasing. The objective of this study is to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest among college students. Method: Questionnaires were distributed offline to college students at four-year universities in Gyeonggi-do for about one month from September to October 2023 and analyzed using the SPSS V.27.0 statistical package program to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest. Stepwise multiple regression analysis was used to examine the relationship between self-esteem, appearance satisfaction and beauty interest. Results: First, the results of the analysis of the effect of self-esteem on appearance satisfaction showed that self-esteem had a significant effect on two sub-dimensions of appearance satisfaction: appearance confidence and appearance anxiety. Second, the effect of self-esteem on beauty interest was analyzed, and it was found that positive self-esteem and negative self-esteem had a significant effect on the sub-factor of beauty interest, fashion interest. Third, the results of the analysis of the effect of appearance satisfaction on beauty interest showed that self-control interest and others' fashion interest are influenced by appearance satisfaction and have a defining effect on appearance self-confidence and appearance anxiety. Conclusion: The expansion of the beauty industry has given rise to the emergence of numerous beauty-related fields, which has resulted in a surge in various forms of consumption. It is our contention that multidisciplinary research should be conducted on various generations of consumers in the beauty industry, and we anticipate contributing to further research on beauty interest.Keyword:College Student, Self-Esteem, Appearance Satisfaction, Protection Convergence, Beauty Interest
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Purpose: As social distancing continues due to the pandemic, research results show that psychologically exhausted people are willing to increase consumption despite their perception of safety due to compensation psychology. Following research results showing that the safety of beauty must be ensured due to Covid-19, it is being argued that the beauty industry, which was greatly affected by the economic downturn, should be revitalized as Covid-19 enters a phase of calming down again. Therefore, there is a need to verify what factors influence customers who visited hair salons before Covid-19 to revisit the salon. The purpose of this study is to present a positive impact as a way to stimulate the intention to revisit hair salons. Method: The data of this study was an online survey targeting men and women who had experience of using hair salons. we aim to analyze the effect of Beauty Consumer Sentiment after Covid-19 and its sub-factors on Hair salon Revisit Intention. The data were statistically analyzed using SPSS 25.0, and first exploratory factor analysis was performed to analyze the validity of the measurement tool. Reliability was analyzed using Cronbach's alpha coefficient. Frequency analysis and descriptive statistical analysis were performed. Independent t-test, Pearson’s correlation analysis and regression analysis were performed. Results: Beauty Consumer Sentiment after Covid-19 had a significant positive effect on Hair salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, Safety Expectations and Psychological Compensation did not have a significant positive influence on Hair Salon Revisit Intention. Among the sub-factors of Beauty Consumer Sentiment after Covid-19, service expectation had a significant positive effect on Hair salon revisit intention. Conclusion: As Beauty consumer sentiment improves, repeat visits increase. Among consumer psychology, it was found that service expectation had a positive influence. This can be said to be a similar result to how service quality affects repeat visits. The reason why safety expectations have not had an impact after Covid-19 is because safety is fully recognized, so safety cannot be seen as leading to repeat visits. It can be said to be a differentiated study in that it yielded different results from existing studies on safety and compensation psychology. In future research, we hope to overcome the limitations of this study and to achieve objective and clear research results by diversifying the study in more detail by region and age.Keyword:Beauty Consumer Sentiment, Consumer Psychology, Hair Salon Revisit, Covid-19, Service Expectation
Publishing Schedule
| JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Submission | 2/30 | 8/30 | ||||||||||
| Editorial Review | 3/10 | 9/10 | ||||||||||
| Double Blind Peer Review | 3/30 | 9/30 | ||||||||||
| Review-Form Reflection Review | 4/10 | 10/10 | ||||||||||
| Accepted | 4/20 | 10/20 | ||||||||||
| Manuscript Editing Review | 4/30 | 10/30 | ||||||||||
| Scientific Proofreading | 5/30 | 11/30 | ||||||||||
| Open & Hybrid Review | 6/10 | 12/10 | ||||||||||
| Published | 6/30 | 12/30 |
♦ Issues Per Year: Semi-Annual
Organization / Board Members
Head of Editorial Organization / President
Jaebum Lee
Myongji University, KOR
[Curriculum Vitae]
General Vice President
Eunsook Kim
Seokyeong University, KOR
[Curriculum Vitae]
Vice President
| Chanhyung Lee Planning and Coordination | Myounji University, KOR |
| Miyoung Choi Public Relations | JEI University, KOR |
Editor in Chief
Jungsoon Choi
Yewon Arts University, KOR
[Curriculum Vitae]
Executive Editor
Kyungok Choi
Chungwoon University, KOR
[Curriculum Vitae]
Editor in Administrations
| Cheolwon Lee | Myounji University, KOR |
| Dogyeong Lee | Myounji University, KOR |
| Dong Liang | International Health Qigong Association, China |
| Dongho Lim | Dongbang Culture University, KOR |
| Eungyeol Na | Myounji University, KOR |
| Eunju Jang | Sunmoon University, KOR |
| Haengeun Kim | Yewon Arts University, KOR |
| Heejung We | Open Cyber University of Korea, KOR |
| Heonju Ha | Myounji University, KOR |
| Inseog Jo | Yewon Arts University, KOR |
| Irae Lee | Yewon Arts University, KOR |
| Jumyong Kim | Myounji University, KOR |
| Jungsick Min | Dongshin University, KOR |
| Lanhee Im | Dongbang Culture University, KOR |
| Laura Stoelers | University of Malaga, Spain |
| Minkyoung Shin | Yewon Arts University, KOR |
| Mira Heo | Dongshin University, KOR |
| Munkhtsetseg Luvsan | Yewon Arts University, KOR |
| Myeongnam Park | Dongbang Culture University, KOR |
| Sandip Kumar Mishra | Jawaharlal Nehru University, India |
| Shouyan Tang | Lingnan Normal University, China |
| Woonsil Ko | Sunmoon University, KOR |
| Xin-Xin Cai | Kwangju Women’s University, KOR |
| Yeonsu Byeon | Korea Health Qigong Association, KOR |
| Youlim Lee | Yewon Arts University, KOR |
History
| 2015 | ||
| JUN. 23 | National Tax Service of Republic of Korea (493-92-00207) | |
| DEC. 05 | Inaugural General Meeting | |
| 2016 | FEB. 05 | International Journal of Protection, Security & Investigation (ISSN 2423-8368) |
| JUN. 30 | First Journal Publication (Japan) | |
| OCT. 11 | Digital Object Identifier (DOI) Google Scholar |
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| 2019 | ||
| APR. 23 | EBSCO | |
| APR. 30 | I2OR | |
| MAY. 07 | ProQuest Exribris |
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| MAY. 15 | Infobase Index | |
| MAY. 31 | SIS | |
| 2020 | NOV. 02 | KCI (Korea Citation Index) |
| DEC. 30 | International Journal of Protection, Security & Investigation Title Alteration: Protection Convergence (ISSN 2436-1151) | |
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Copyright: © J-INSTITUTE, This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.