PROTECTION CONVERGENCE

Purpose: This study analyzed the relationship between the perception of essential oils and the satisfaction of aromatherapy users, which is considered to be an ongoing study to effectively improve the satisfaction and stress of aromatherapy users in an era where anyone can easily access aromatherapy. Therefore, the purpose is to identify the satisfaction and stress reduction effects of essential oils in aromatherapy, thereby providing academic value and contributing to the revitalization of the aromatherapy industry by being utilized as developmental data for the beauty industry. Method: To this end, a study was conducted focusing on women who used aromatherapy. A research model for empirical analysis was presented, and research hypotheses were established through raising research questions. Sample collection was conducted on women in their 20s to 50s who resided nationwide and had experience using aromatherapy, and a total of 206 questionnaires were used as analysis data. Statistical processing was performed using the SPSS 25.0 program to conduct frequency analysis and reliability analysis, and independent sample t-test, one-way ANOVA, and regression analysis were used to verify hypotheses. Results: The main results of this study are summarized as follows. First, it was verified that there are differences in aromatherapy usage characteristics depending on the presence or absence of children and monthly income. In other words, it was confirmed that the recommended aromatherapy service should be different depending on the characteristics of the customer. Second, it was verified that the aromatherapy satisfaction and stress reduction effect of essential oil awareness was improved. In other words, it was confirmed that information about essential oils can improve aromatherapy satisfaction and reduce stress. Conclusion: This study suggested the importance of essential oil awareness and argued that aromatherapy education programs that can be implemented at community centers and other places are the most effective way to improve essential oil awareness. In the fierce competition where aromatherapy is easily accessible, beauty companies need to seek more advanced strategies for aromatherapy education and information provision to customers during treatment in order to survive and develop. This study is significant in that it verified the influence of essential oil awareness, which can be treated as simple information, and suggests that differentiated marketing strategies are needed depending on the customer.

Purpose: In Korean society, life expectancy has increased due to the development of medical technology and the bio industry, and we are now approaching the age of 100 years. Amid these changes, seniors in their 50s or older, who have money and time to spare, have emerged as a new consumer group, and a generation that takes the lead in post-retirement life and actively participates in social activities has emerged. This study was conducted using a grounded theory approach among qualitative research methods to take an in-depth look at active seniors' perceptions and experiences of using mobile platforms. Method: This study used the grounded theory method of Strauss & Corbin (1998), and purposive sampling was used to select 9 participants. The data collected from the in-depth interviews were transcribed, and the recorded content was compared with the written content to confirm consistency. Data analysis was organized through the stages of open coding, axial cording, and selective coding, which are grounded theory analysis methods. Results: The raw data collected through in-depth interviews were divided into concepts, subcategories, categories, and paradigms and classified by type. As a result of the analysis, 89 concepts, 41 subcategories, and 20 categories were derived. The participants' perception and experience of using mobile platforms in this study were categorized into three types: Closely related to daily life, active information seeking type, and leisure activity pursuit type. Conclusion: It has been confirmed that Korea's active seniors, unlike past seniors, are socially and economically well-off, have a keen interest in academics, and are interested in active appearance management and health. Accordingly, this study exploratively confirmed the contents of active seniors' perceptions and experiences of using mobile platforms through a grounded theory approach. The results of this study specifically present opinions on changing perceptions through various utilization methods and experiences regarding the use of mobile platforms by active seniors.

Purpose: Recently, in Korea, the health-related market pursuing healthy beauty is expanding, and the keyword safety is added, leading to industrialization in each field. In particular, in the garments market containing new materials, functional clothing with added compression functions is being released steadily. Accordingly, in this study, a qualitative study was conducted to understand the components and meaning of the experiential nature of wearing compression garments in vivid language. Method: In this study, Giorgi applied descriptive phenomenological research methods to identify the individual characteristics of participants and confirm the overall meaning and perception change process of wearing compression garments. The study participants were selected through a purposive sampling method targeting people who had worn compression garments for more than 3 months after being recommended by the M University Research Institute in Korea. The primary data collection for this study was a literature review for theoretical extraction, and the secondary data collection was conducted through in-depth interviews and narrative observation. The in-depth interview used an open-ended semi-structured interview format which is commonly used in phenomenological approaches. Results: As a result of analysis using Giorgi's four-step phenomenological approach, 75 meaning units, 13 sub-components, and 4 components were derived. The final components related to the research participants' perception and experience of wearing compression garments are ‘the moment of wearing compression garments', ‘wearing compression garments and changes in perception', ‘wearing compression garments and physical changes', and ‘changes in health beliefs'. etc. appeared. Conclusion: What is common about the participants' experience of wearing compression garments is that they experienced positivity about changes in body shape and changes in their concept of health. It was confirmed that this experience led to control over the health environment and a change in awareness of health beliefs. The results of this study provided an opportunity to identify the uniqueness of those who have experience wearing compression garments, which cannot be confirmed in quantitative research.

Purpose: This study aims to investigate how individuals from Korean cultural background construct their moral and mental health beliefs by bringing together their cultural values, personal experiences and beliefs. This study aims to examine the moral ideals of individuals and mental health beliefs by observing their decision making about “who sleeps by whom” in the family. Method: Using the concept of moral and mental belief system, an analysis of the child's sleeping arrangement was conducted through qualitative research. This study was conducted through an in-depth interview from August to December 2023, and four male and two female students with Korean-American characteristics New York University students and selected as participants. The researcher conducted individual interviews, and each interview took 60 to 120 minutes. Results: Considering the cultural proximity of Korean culture, to which all participants of this project belong, it can be inferred that participants prioritized sleeping with their children with similar reasons that Korean parents provide in explaining their sleeping arrangements. Findings from the current project that was conducted with participants of Korean background may contrast with the cultural values held in American society, where parent-child co-sleeping is quite rare and the bedroom of adults is often a private space that is off limits to children. In the mental health belief, all six participants said that childhood health is very important throughout life and that parenting stability affects children's motor development, language development, and intellectual development. They also responded that sleep arrangement plays an important role in determining children's mental health. Conclusion: It can be seen that community ethics approaches and perspectives on interdependent self-emerged in completing sleep arrangement tasks. Six participants from Korean cultural backgrounds had health beliefs that sleep arrangements should focus on child protection, often avoiding the sleep of siblings of different genders, and that sleep arrangements should be able to give children a sense of mental security as parents.

Purpose: Korea's beauty and health industry has continued to change and develop beyond simple appearance care into the area of health intervention. Accordingly, this study was conducted to confirm the mechanism of application of device using Microcurrent Technology to the human body and various management methods. In addition, the purpose of this study was to find out how Microcurrent device is being used for health interventions in modern people. Method: In this study, we investigated previous research related to microcurrent, health intervention, and beauty care published until recently in PubMed, Google Scholar, and Korea Research Information Sharing Service. Among them, a literature review was conducted on papers judged to be deeply related to the content of this study. Results: In Korea, devices that use Microcurrent Technology are still being used interchangeably without an exact definition. The reason for this is that we are in a transitional period from medical device to beauty device. In this study, the device for skin care and health intervention was defined as Microcurrent Care (MCC), and the mechanism of application to the human body was confirmed. In addition, the method of using and safety management of the MCC device was also presented. Conclusion: In Korean society, as the beauty industry continues to change and develop into an area that improves health and quality of life, the range of use of MCC devices is gradually expanding. In this study, the under-standing and utilization areas of MCC devices were identified for the development direction of K-beauty, and suggestions were made for long-term success and sustainability.

Purpose: K-smart beauty is securing an important position in the global beauty industry through innovation based on a scientific approach and the latest technology. This satisfies consumers' diverse appearance management needs and conveys the positive values of the new K-culture. In this study, we aim to examine changes in Korean beauty care behavior for the pursuit of health interventions and aesthetics that meet consumer requirements and preferences. Method: This study investigated academic research published by the Korea Research Information Sharing Service (www.riss.kr), data from Korea's government-funded research institutes, and media articles to investigate the recent change process of K-beauty. Purpose of the study a literature review was conducted by organizing the contents that corresponded to the above. Results: The beauty industry in Korean society is going through a process of specialization, segmentation, and cutting-edge technology, and is transforming into smart beauty through continuous innovation. Changing consumer awareness of beauty care was at work on this basis, and various factors such as technological development and distribution of beauty equipment, diversification of service provision to consumers, and globalization of K-culture were confirmed to have a complex synergistic effect. Conclusion: In Korean society, the perception of beauty care is changing beyond simple appearance care to the concept of smart beauty, which includes health interventions. It has been confirmed that these changes enable the provision of efficient and economical services and are gradually moving towards data-based customized services for everyone while protecting the environment.

Purpose: The competitive environment of the beauty service industry entered into fierce competition due to factors such as the opening of the service industry and the diversification, advancement, and multi-attributes of the economy. Consumers choose a store with a wide variety of needs and thoughts, and their intention to reuse is determined by the behavior of internal customers they meet at one-on-one contact points with customers. The purpose of this study is to suggest a way to become a competitive beauty shop by providing better service to customers by confirming the relationship between service quality, customer satisfaction, and revisit intention through empirical analysis. Method: In this study, prior research and empirical research were conducted in parallel for the purpose of the study, and a research model was established based on the existing prior research. In order to verify the validity of the research model, 500 copies were finally used for empirical analysis using an online survey method centered on female users who visited domestic beauty shops (hair, skin, nail, makeup). Statistical analysis was performed using programs (SPSS 23.0, AMOS 23.0) as an analysis method, and statistical methods such as frequency analysis, cross-tabulation, factor analysis, variance analysis, and structural equations were analyzed and processed. Results: First, as a result of analyzing the difference in service quality according to age, it was found that response, empathy, materiality, and reliability factors were statistically different. Response, empathy, and reliability were high in the 40s, and materiality was high in the 20s. Second, as a result of analyzing the difference in service quality according to the most used beauty shop, it was found that there was a difference in the empathy factor. As a result of the post-hoc test, there were differences in makeup, skin care, and nail beauty, and the empathy of skin care and nail beauty was analyzed to be higher than makeup. Third, as a result of analyzing the differences in the Revisit Intention factor according to the Most used beauty shop, the Revisit Intention factor was statistically significant, and it was analyzed that the Revisit Intention of nail beauty was higher than that of makeup. Fourth, as a result of examining the extent to which service quality factors using AMOS affect overall Revisit Intention, among service quality factors, reliability has the greatest impact, and response, empathy, materiality, and professionalism do not directly affect Revisit Intention. Conclusion: Customers who visit beauty service companies today have a variety of needs, and it has become competitive to derive customer satisfaction with more delicate consideration. It can be seen that the improvement of overall service quality has a direct effect on Revisit Intention, and it was found that customers revisit due to reliability. Due to the nature of the beauty industry, which relies heavily on human resources, research on how it will affect customers' Revisit Intention is expected to provide many implications for strengthening the competitiveness of the beauty industry in the future.

Purpose: In the contemporary world, where personal values and standards of living are on the rise, appearance is not only an important means of self-expression, but also plays a central role in the formation and expression of the self. By being satisfied with one's appearance, one can fulfill the outer and inner beauty of the body, thereby increasing self-esteem and maintaining good interpersonal relationships and positive social behavior in social life. With the increasing importance of appearance in modern society, interest in beauty is also increasing. The objective of this study is to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest among college students. Method: Questionnaires were distributed offline to college students at four-year universities in Gyeonggi-do for about one month from September to October 2023 and analyzed using the SPSS V.27.0 statistical package program to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest. Stepwise multiple regression analysis was used to examine the relationship between self-esteem, appearance satisfaction and beauty interest. Results: First, the results of the analysis of the effect of self-esteem on appearance satisfaction showed that self-esteem had a significant effect on two sub-dimensions of appearance satisfaction: appearance confidence and appearance anxiety. Second, the effect of self-esteem on beauty interest was analyzed, and it was found that positive self-esteem and negative self-esteem had a significant effect on the sub-factor of beauty interest, fashion interest. Third, the results of the analysis of the effect of appearance satisfaction on beauty interest showed that self-control interest and others' fashion interest are influenced by appearance satisfaction and have a defining effect on appearance self-confidence and appearance anxiety. Conclusion: The expansion of the beauty industry has given rise to the emergence of numerous beauty-related fields, which has resulted in a surge in various forms of consumption. It is our contention that multidisciplinary research should be conducted on various generations of consumers in the beauty industry, and we anticipate contributing to further research on beauty interest.

Purpose: As social distancing continues due to the pandemic, research results show that psychologically exhausted people are willing to increase consumption despite their perception of safety due to compensation psychology. Following research results showing that the safety of beauty must be ensured due to Covid-19, it is being argued that the beauty industry, which was greatly affected by the economic downturn, should be revitalized as Covid-19 enters a phase of calming down again. Therefore, there is a need to verify what factors influence customers who visited hair salons before Covid-19 to revisit the salon. The purpose of this study is to present a positive impact as a way to stimulate the intention to revisit hair salons. Method: The data of this study was an online survey targeting men and women who had experience of using hair salons. we aim to analyze the effect of Beauty Consumer Sentiment after Covid-19 and its sub-factors on Hair salon Revisit Intention. The data were statistically analyzed using SPSS 25.0, and first exploratory factor analysis was performed to analyze the validity of the measurement tool. Reliability was analyzed using Cronbach's alpha coefficient. Frequency analysis and descriptive statistical analysis were performed. Independent t-test, Pearson’s correlation analysis and regression analysis were performed. Results: Beauty Consumer Sentiment after Covid-19 had a significant positive effect on Hair salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, Safety Expectations and Psychological Compensation did not have a significant positive influence on Hair Salon Revisit Intention. Among the sub-factors of Beauty Consumer Sentiment after Covid-19, service expectation had a significant positive effect on Hair salon revisit intention. Conclusion: As Beauty consumer sentiment improves, repeat visits increase. Among consumer psychology, it was found that service expectation had a positive influence. This can be said to be a similar result to how service quality affects repeat visits. The reason why safety expectations have not had an impact after Covid-19 is because safety is fully recognized, so safety cannot be seen as leading to repeat visits. It can be said to be a differentiated study in that it yielded different results from existing studies on safety and compensation psychology. In future research, we hope to overcome the limitations of this study and to achieve objective and clear research results by diversifying the study in more detail by region and age.

Purpose: In modern society, with economic development and improvement of living standards, beauty is no longer solely aimed at physical appearance, but there is a lot of interest in scalp and hair care based on health. This study aims to investigate the influence of socio-cultural pressure and health beliefs on the perception of scalp and hair care. Method: In modern society, with economic development and improvement of living standards, beauty is no longer solely aimed at physical appearance, but there is a lot of interest in scalp and hair care based on health . This study aims to investigate the influence of socio-cultural pressure and health beliefs on the perception of scalp and hair care. Results: Pearson's correlation analysis was performed to determine the correlation between the variables. All the variables showed a significant positive correlation with each other. Next, multiple regression analysis was conducted to determine the effects of scalp and hair sociocultural pressure and health beliefs on perception and behavior of scalp and hair care, and it was found that sociocultural pressure from acquaintances, sociocultural pressure from media, intention to use, and maintenance had a significant positive effect on Perception and Be-havior of scalp and hair care. Maintenance (β=.403, p<.001), sociocultural pressure from acquaintances (β=.246, p<.001), sociocultural pressure from the media (β=.240, p<.001), and intention to use (β=.129, p<.05) were found to affect perception and behavior of scalp and hair care. Conclusion: In order to improve 'Perception and Behavior of Scalp and Hair Care', it can be interpreted that it is necessary to pay attention not only to scalp and hair health beliefs but also to socio-cultural pressures. It can be said that this study proves that idealized appearances in the media and relationships can influence not only behaviors such as dieting, but also individuals' perceptions and actual behaviors regarding scalp and hair.